How AI Visibility Works
The method behind getting your brand into AI answers. Scope, measure, diagnose, and fix.
AI search does not hand you ten blue links to pick from. You ask a question and you get one answer, and that answer names a handful of businesses. AI visibility is about whether you are one of them, how often, and what you can do to change it.
This section walks through how we work that out for a site. It is the same sequence every time, and each page below is one step in it.
A few things that make this different from regular SEO
Three ideas everything else builds on.
First, there are two separate channels. Ask a model something with web search turned off and it answers from what it picked up in training. Turn web search on and it answers from what it can look up right now. A business can do well in one and be invisible in the other, and you fix those two situations in completely different ways, so we always look at both.
Second, we count how often you show up rather than where you landed once. Ask the same question ten times and you get ten slightly different answers, so a single screenshot tells you almost nothing. How often you appear across a lot of runs is a far steadier signal.
Third, a single score does not get you very far on its own. A number tells you that you have a problem. It does not tell you what is causing it or how to fix it. The whole point is working out which gap you actually have, because each one has its own fix.
The steps
- Scope the prompts. Work out which questions this site actually lives or dies on. The answers shift a lot depending on exactly what you ask, so getting this right keeps everything after it honest.
- Measure. Run those questions across the AI tools people really use, in both channels, and count how often you come up.
- Diagnose. Work out what the numbers are telling you. Are you unknown, known but skipped, recommended but not cited, or strong in general and missing on one specific thing?
- Pull the levers. Each kind of gap has its own fix. This is where the actual work happens.
After that you keep an eye on it over time, which is what the Tracking section is for: it watches the AI layer respond as bots re-crawl your pages and referrals start arriving.