Introduction
Visibility Kit is AI visibility tracking for WordPress. It watches two things: real human visitors arriving at your site from AI chat interfaces, and AI bots crawling or fetching your pages. Together these answer a question that Google Analytics doesn't. What is the AI layer doing with my site?
How it works
- A lightweight script on the frontend catches visitors referred from ChatGPT, Claude, Gemini, Perplexity, and other AI platforms. See AI referrers.
- Server-side detection inspects every request's user-agent against known AI bots and classifies each hit as indexing, retrieval, or training. See AI bots.
- Optional Cloudflare integration catches bot hits on cached pages that never reach your server. See Cloudflare.
Where to start
- Connect your site. Get tracking live in a few minutes.
- How tracking works. The two data streams, explained.
- AI bots reference. Which bots we identify and what each one means.
Visibility Kit is built by Ryan Howard and his team at Complete SEO.